Shichi-Go-San Festival: Honoring Children's Growth and Japanese Cultural Heritage
What if childhood had milestones so special they were honored with ancient rituals, colorful kimono, and sweet wishes for a long life?
In Japan, this heartfelt celebration exists—it’s called Shichi-Go-San. Held every November 15th, this cherished festival marks the growth and well-being of young children at symbolic ages: three, five, and seven.
Families across the country visit Shinto shrines to dress their children in traditional attire, offer prayers, and celebrate these once-in-a-lifetime moments with love, photos, and sweets. Whether you're a visitor or simply curious about Japan's rich customs, Shichi-Go-San offers a touching look into the deep bonds between family, tradition, and childhood.
The Origins of Shichi-Go-San: A Tradition Rooted in History
The custom of Shichi-Go-San dates back to the Heian period (794–1185) and gained wider popularity during the Edo period (1603–1868), particularly among samurai families in Edo (modern-day Tokyo). The ages three, five, and seven are considered critical turning points in childhood, each marked by a traditional rite of passage:
- Age 3 – Kamioki (髪置き): The child begins to grow out their hair, symbolizing a step toward maturity.
- Age 5 – Hakamagi (袴着): Boys wear a formal hakama for the first time, signifying their growing independence.
- Age 7 – Obitoki (帯解き): Girls graduate from simple cords to wearing a traditional obi sash, reflecting their cultural coming-of-age.
How Shichi-Go-San is Celebrated in Japan
On Shichi-Go-San, children often wear traditional Japanese attire: colorful kimono for girls and hakama or modern formal suits for boys. The family visits a Shinto shrine, where a priest performs a purification ritual (oharai) to bless the child and wish for continued health and happiness.
One of the most iconic symbols of the celebration is Chitose Ame (“thousand-year candy”), a red and white stick candy symbolizing longevity and healthy growth. These are given in decorative bags adorned with cranes, turtles, and pine trees, all symbols of long life and good fortune in Japanese culture.
Shichi-Go-San Today: A Blending of Tradition and Modernity
While Shichi-Go-San is not a national holiday, it remains a deeply significant day for many Japanese families. Celebrations often take place on the weekend closest to November 15, and may include professional commemorative photo sessions, festive meals, and even renting formal clothing.
In recent years, more tourists and foreigners living in Japan have shown interest in participating or learning about this cultural tradition, making Shichi-Go-San a key event for those exploring Japanese family customs and seasonal festivals.
Whether you’re planning to visit Japan or simply want to understand its traditions, the Shichi-Go-San festival offers a heartwarming glimpse into the country’s deep-rooted values of family, growth, and celebration.