Awa Odori（Tokusima）

## A Signature Summer Event in Tokushima, Shikoku Held annually from **August 12 to 15** in **Tokushima City**, Awa Odori is Japan’s largest and most famous Bon dance festival. With a history of over 400 years, the city comes alive with dance, music, and excitement as **over a million visitors** gather to witness and participate in this vibrant celebration. ## Origins and History: A Dance Born from the People The origin of Awa Odori is said to date back to the late 16th century, when **Lord Hachisuka Iemasa**, ruler of the Awa Domain, allowed the townspeople to celebrate the completion of **Tokushima Castle** with free-spirited dancing. Since then, it has evolved into a treasured cultural tradition passed down through the generations. ## The Dance: Rhythm, Energy, and Group Harmony Dancers perform in groups called **“Ren”**, moving together to the beat of **live traditional music** featuring taiko drums, flutes, shamisen, and bells. - **Men’s dances** are bold and energetic - **Women’s dances** are graceful and elegant Despite the contrast, both styles are performed in unison, creating a mesmerizing visual and auditory experience. ## Not Just a Spectator Event: Everyone Is Welcome to Join Awa Odori is not just for watching—you can **join in the dancing too**! There are “**Niwaka-ren**” (impromptu groups) open to the public, allowing tourists and first-timers to participate without prior registration. The motto is simple: “**Odoru ahou ni miru ahou, onaji ahou nara odorana son son**” — “It’s a fool who dances and a fool who watches. If both are fools, you might as well dance!” ## Tokushima Transforms into a Giant Stage at Night After sunset, the streets of Tokushima City become a stage where dozens of Ren take turns performing. Multiple venues across the city host dance parades filled with passion, chants, and thunderous applause. The entire town transforms into a lively, unforgettable summer spectacle. ## Easy Access and Local Charm Conveniently located near **Tokushima Station**, the festival is easy to access. Beyond the dancing, visitors can enjoy local cultural experiences such as **indigo dyeing**, **Awa puppet theater**, and **Tokushima cuisine**, including sudachi citrus and Tokushima ramen. ## A Cultural Celebration of Unity Awa Odori is more than just a summer festival—it’s a cultural legacy that reflects the pride, unity, and spirit of Tokushima’s people. Whether you’re dancing in the streets or soaking in the atmosphere, it’s an unforgettable experience that embodies the joy of Japanese summer traditions.